Mesh Enabler: The Key to Seamless E-commerce Experience

The world of e-commerce has undergone a significant transformation over the years, and it's essential for retailers to adapt to these changes to stay ahead in the game. One crucial aspect that enables seamless shopping experiences is the mesh enabler.

From an end-customer standpoint, mesh enabler allows buyers to access products without worrying about where the inventory sits, shop across multiple channels and formats, checkout effortlessly regardless of product location or delivery method, and receive effective customer care solutions after placing their orders. This 'headless' architecture is essential for coping with future changes while keeping systems and process maintenance costs reasonable.

The rise of social commerce, COVID-19, and the resurgence of phone shopping and video-influencer led livestream shopping have further accelerated this evolution. IT and data professionals must rethink their architecture to localize core product, customer, and sales & marketing data in a middle layer that synchronizes real-time with back-office repositories and front-end customer touchpoints.

New delivery options such as same-day delivery, 2-hour delivery, ship-to-store, reserve & collect, and curbside pickup have also emerged. To expand their offerings and generate growth, retailers have launched their own marketplaces and expanded into third-party platforms to reach a broader audience.

The shift from desktop to mobile e-commerce has introduced functional gaps between the two channels. Owned and operated stores have expanded into franchises, corners, shop-in-shops, pop-ups, and mobile units, further increasing complexity.

In a dual-channel world, inventory ownership, pricing alignment, and marketing focus often become disconnections across retail channels, leading to a messy experience for customers. The expansion of commerce from offline stores to e-commerce has resulted in a disconnect between retail channels, making it essential for retailers to adapt to these changes.

By embracing the mesh enabler, retailers can provide a seamless shopping experience that meets the evolving needs of their customers.

Mesh enabler